Pinterest as a Social Justice Tool
Posted by Avory
You might be surprised to learn that I’m a Pinterest early adopter and still a fairly frequent user. Pinterest gets a reputation as a place that’s mostly for planning weddings or posting unrealistic food porn, but that’s not the only thing it’s useful for. While I’m also pretty into fannish content and nail art, I primarily use my Pinterest as a social justice curation tool.
The nice thing about Pinterest is that it’s heavily geared towards curation. I find that when you get creative about the theme of a particular board, it can be a really good way to assemble a collection of activist messages, or find inspiration from images of marginalized bodies, or make a statement with a kind of curated art project. For example, one of my favorite boards is Gender Expressions, which is really just a bunch of images of people, but the point is that gender expression is incredibly diverse. On a series of “Education” boards, I’ve tried curating interesting pins on one particular topic, such as this one on Radical History and Geography. And of course, there’s a Radically Queer board that mixes thought-provoking words with simple representation in images.
Even if you’re not explicitly using Pinterest for social justice like this (and I wish more people were!), you can also do some sort of guerilla activism by simply focusing on representation in your boards. For example, I have a couple of dance boards where I try to keep images of thin white women down to less than half of the content. I don’t think this kind of thing is likely to disrupt Pinterest’s core market, but I would love to see more activism happening there–self-care in an age of Trump boards, anyone?